Google Ads Agency Doncaster local ppc services
Pay only for results with Google Ads
Google is the most powerful search engine on the planet, it makes sense that you are advertising there. One of the best things about advertising on the Google is that you only ever pay when a potential lead clicks on your ad. Just think how powerful that is.
Another great benefit is there is no set budget you need to spend. We can control a budget for you what ever it may be.
We are offering new clients £120 free google ad budget in their second month with Fernbank Digital.
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What type of Google Campaign will work for your business?
Choosing the correct campaign type is crucial to success with Google Ads. Firstly we together need to decide what objectives you want to achieve from Google Ads. Is the goal to re-market to customers? Win new business? Boost your brand? Source new leads? All are achievable, we just need to set the correct campaign type.
Perhaps the most powerful form of advertising there is. People search Google for products and services when they are interested in buying.
The goal is to harness this search intent and place a relevant ad in front of a prospective buyer.
Remember with Google Search Ad Campaigns, you only pay when a potential lead clicks your ad.
A remarketing campaign focusses on advertising to people who have already either visited your website, engaged with your social media or reacted to your brand in some way.
Remarketing when done correctly can have a high rate of conversion. Typically these are people who are further along in the buying process and are considered to be a warmer lead. They just need nurturing with effective ads.
Google Display Campaigns are visual images, videos or gifs which you tend to find when browsing the internet, using apps, or visiting particular websites.
The Google Display network reaches the majority of internet users worldwide and a display campaign can see your ad appear on Youtube, music streaming sites and popular blogs.
With display campaigns you have the option to be super targeted to a particular type of demographic.
If you run an online store Google Shopping Ads are a must.
Harness the potential of buyers searching for a product that you have to offer. Have buyers land directly on your product pages and make it easy for them to check out.
We can help you to focus on your ROI by placing specific bids on when your products appear. Through advanced insights we can figure out where best to place bids and report back to you trackable data.
Frequently asked questions
By taking advantage of smart technology Google Ads help place your advertisements in front of your target audience just as they are ready to make a purchasing decision.
Firstly, it is important to select a goal. Are you looking to capture leads? Increase phone calls? Increase conversions?
Secondly, targeting the right geographic location is essential. If you are looking to target customers in Doncaster with your Google Ads, then there is no point placing your ads in London.
Finally, assess what budget you are willing to assign to your campaign. Work out what you expect to be a Return On Ad Spend.
Cost Per Click (CPC) isnt as such a type of advertising it is simply the cost you spend per someone clicking your ad on Google.
Pay Per Click (PPC) Advertising can factor in many channels, not just Google. With PPC advertising you can be charged per impression, per engagement, or per click. It really does depend on the goals of the campaign.
The great thing about Google Ad Campaigns is that you can set and control your own budget. Which means you can put any budget towards your campaign. You are only ever charged when somebody interacts with your ad. This could be clicking on the ad or somebody phoning your business. It depends on the campaign type.
Simply put, Google Ads is a quick win and a mechanism to start seeing results immediately. SEO is the process of organically and naturally ranking higher on search engines for relevant search terms and phrases. It is always best to work on the two areas in conjunction with each other to maximise results.
The Google Ads interface can seem extremely daunting if you are new to the platform.
Google Ads have to be campaign specific and built in a certain way to achieve results. It is not as simple as setting up a campaign and letting it run forever. You have to be on the ball, constantly optimising for specific search terms and phrases. You also have to add negative keywords and rule out phrases and search terms that you could be getting charged for which are not relevant to your products or services.
Of course you can! I even provide a training package to help give you a kickstart.
Though I would approach cautiously and please read the previous question and answer.